Today I passed the Google AdWords “Advertising Fundamentals” exam (88% since you asked). It’s part of the certification process that’s a prerequisite for becoming a Google partner.
The Google Partner Programme appears to be geared towards helping SMEs to find accredited agencies that will manage their pay-per-click (PPC) advertising campaigns. As part of the programme, agencies will have access to training materials and learn about “best practice” whilst Google will will be able to measure the effectiveness of each agency.
The end goal seems to be to reinforce SME confidence in the value of Google’s AdWords programme. I hope that when I’m fully accredited I’ll be better placed to help my SME clients with their PPC campaigns.